Marketing Statistics

Is Your User Experience Converting Leads

By October 21, 2019No Comments
user experience heat maps

You’ve got a website, but how do you know if it’s effective?  Are visitors interacting with your posts? Do they complete your forms or calls to action? Top Shelf Law is uniquely experienced in evaluating your website’s user experience to determine if the information on your website is finding it’s intended viewer or if visitors are getting caught up in information that isn’t leading to healthy conversion.

Hubspot.com provided some incredible website user experience stats worth considering if you’re not sure about your current website’s performance.

39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)

38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)

47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)

Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)

Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)

Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)

After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)

After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)

Read the rest of article at https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list.

Contact Top Shelf Law today to learn how we use state of the art 3rd party heat mapping technology to record where, when, and how long visitors are spending time on your website. By evaluating where visitors are currently clicking, how far they are scrolling, and how much time they are pausing in various places during their website experience, we can determine if changes need to be made to streamline their experience. We can also record volumes of visitor experiences to better understand how users are consuming your information.

Schedule your free website user experience evaluation with us today.

Kevin Sender

Author Kevin Sender

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