EMAIL MARKETING AND CAMPAIGNS
You may have heard it before, but your NETWORK is your NET WORTH… and it’s the truth. Proper maintenance of your peer and referral network is crucial to closing new business as well as maintaining long time and return business. Are you or your organization efficiently converting contacts into campaign targets? Top Shelf Law can help you evaluate and optimize your email marketing plan. Are you hitting thoughtful and scheduled touch points with your audiences in order to stimulate potential new business? Following efficient and effective communication protocols and properly maintenancing old and new contacts can have a significant effect on converting leads.
Automated direct communications are making it easier and easier to manage constant touch points with your colleagues, leads, and clients. According to Ascend2, email marketing technology is used by 82% of B2B and B2C companies, and according to DemandGen, 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.
According to Adobe, 61% of consumers prefer to be contacted by brands through email. Let’s make sure you’re engaging your audience in a manner that attracts favorable response.